{"id":7715,"date":"2026-09-30T10:07:10","date_gmt":"2026-09-30T08:07:10","guid":{"rendered":"https:\/\/neoattack.com\/blog\/?post_type=podcast&p=7715"},"modified":"2026-10-06T08:43:41","modified_gmt":"2026-10-06T06:43:41","slug":"internet-marcas-futuro-marketing-oligopolio","status":"publish","type":"podcast","link":"https:\/\/neoattack.com\/blog\/podcast\/internet-marcas-futuro-marketing-oligopolio\/","title":{"rendered":"Internet, marcas y el futuro del marketing: \u00bfhacia un oligopolio?"},"excerpt":{"rendered":"

Rub\u00e9n Bast\u00f3n, director de Marketing4eCommerce, habla sobre el futuro de internet, la concentraci\u00f3n de plataformas, el peso creciente de la marca y c\u00f3mo deber\u00edan competir los negocios en un ecosistema cada vez m\u00e1s dominado por algoritmos, marketplaces e inteligencia artificial.<\/p>\n","protected":false},"author":19,"featured_media":7809,"template":"","categories":[13],"temporada":[21],"class_list":["post-7715","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","category-geo","temporada-temporada-5"],"acf":[],"yoast_head":"\nInternet, marcas y el futuro del marketing: \u00bfhacia un oligopolio? - NeoBlog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/neoattack.com\/blog\/podcast\/internet-marcas-futuro-marketing-oligopolio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internet, marcas y el futuro del marketing: \u00bfhacia un oligopolio? 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