{"id":6271,"date":"2021-04-09T11:36:32","date_gmt":"2021-04-09T09:36:32","guid":{"rendered":"https:\/\/neoattack.com\/blog\/?p=6271"},"modified":"2026-09-18T15:02:04","modified_gmt":"2026-09-18T13:02:04","slug":"noindex-shopify","status":"publish","type":"post","link":"https:\/\/neoattack.com\/blog\/noindex-shopify\/","title":{"rendered":"C\u00f3mo a\u00f1adir la etiqueta noindex en tu web Shopify"},"content":{"rendered":"

En este post veremos c\u00f3mo a\u00f1adir la etiqueta noindex dentro de Shopify<\/strong> de una forma sencilla y r\u00e1pida. Poner en noindex las p\u00e1ginas que no queramos posicionar nos ayudar\u00e1 de cara a mejorar el page rank de nuestra web.<\/p>\n

\u00bfPara qu\u00e9 sirve la etiqueta noindex y cu\u00e1ndo utilizarla?<\/h2>\n

Podemos pensar que lo normal con una tienda online es querer que todos los productos aparezcan en los resultados de b\u00fasqueda, pero en toda p\u00e1gina web acabar\u00e1 habiendo URLs que no nos interesa que se posicionen <\/strong>en los buscadores, sobre todo cuando empezamos a trabajar el SEO de la web.<\/p>\n

Puede ser porque ya no tenemos stock de un producto en concreto o ya no lo vendemos, para solucionar problemas con contenido duplicado\u2026 Puede haber muchos motivos, por lo que es esencial conocer la forma de a\u00f1adir el noindex a la p\u00e1gina que nos interese quitar de los resultados de b\u00fasqueda para tener bien optimizado el SEO de nuestra p\u00e1gina web en Shopify<\/a>.<\/p>\n

\"noinex\"<\/p>\n

Para conseguir que no se indexen ciertas p\u00e1ginas, se hace mediante la implementaci\u00f3n de la etiqueta noindex<\/strong> en el archivo robots.txt<\/strong>, puede que suene un poco complicado, pero una vez que sabes hacerlo es muy sencillo y r\u00e1pido.<\/p>\n

Puedes consultar tu archivo robots poniendo: tudominio.com\/robots.txt. De esta forma puedes consultar el archivo y ver que p\u00e1ginas se est\u00e1n bloqueando para los motores de b\u00fasqueda. Es importante aclarar que, aunque se ponga en noindex una URL, sigue siendo accesible para los usuarios de la web, es decir solo afecta a la hora de que los motores de b\u00fasqueda rastreen la p\u00e1gina.<\/p>\n

C\u00f3mo poner la etiqueta noindex de forma sencilla<\/h2>\n

Antes de modificar temas de c\u00f3digo recomendamos hacer una copia de seguridad de la configuraci\u00f3n actual<\/strong>, sobre todo las primeras veces, de esta forma se podr\u00e1 volver al punto de inicio si se produce alg\u00fan error (Siguiendo el post no habr\u00e1 ning\u00fan problema).<\/p>\n

Primero nos vamos al panel de administraci\u00f3n de Shopify de nuestra web<\/strong>. Una vez que estemos dentro seleccionamos:<\/p>\n

\u00a01\u00ba Temas<\/strong>.<\/p>\n

2\u00ba Acciones<\/strong>.<\/p>\n

3\u00ba Editar c\u00f3digo<\/strong>.<\/p>\n

En este apartado podemos ver todo el c\u00f3digo de la web, ojo con lo que toc\u00e1is en esta parte, una vez dentro buscaremos la carpeta theme.liquid.<\/p>\n

\"Shopify-noindex\"<\/p>\n

Dentro de la etiquetapegaremos el siguiente c\u00f3digo:<\/p>\n

{% if handle contains ‘tu-p\u00e1gina-a-excluir’ %}<\/p>\n

{% endif %}<\/p>\n

Cambia \u201ctu-p\u00e1gina-a-excluir\u201d por el identificador de la p\u00e1gina en cuesti\u00f3n.<\/strong> Este fragmento de c\u00f3digo modificar\u00e1 el archivo robots.txt indic\u00e1ndole que la p\u00e1gina que has introducido no se debe indexar.<\/p>\n

Para finalizar le damos a guardar para que se apliquen los cambios y\u2026 \u00a1Listo! Ahora tienes tu p\u00e1gina en noindex y no aparecer\u00e1 en los resultados de b\u00fasqueda.<\/p>\n

De esta forma podr\u00e1s desindexar todas las p\u00e1ginas que no tengan relevancia a nivel de SEO y potenciar solo las que si te interesan posicionar y que reciban tr\u00e1fico org\u00e1nico.<\/p>\n","protected":false},"excerpt":{"rendered":"

En este post veremos c\u00f3mo a\u00f1adir la etiqueta noindex dentro de Shopify de una forma sencilla y r\u00e1pida. Poner en noindex las p\u00e1ginas que no queramos posicionar nos ayudar\u00e1 de cara a mejorar el page rank de nuestra web. \u00bfPara qu\u00e9 sirve la etiqueta noindex y cu\u00e1ndo utilizarla? Podemos pensar que lo normal con una […]<\/p>\n","protected":false},"author":14,"featured_media":1141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-6271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nNoindex en Shopify | C\u00f3mo hacerlo paso a paso en 2026<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres que tu web se posicione y tener el SEO optimizado? 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