{"id":6312,"date":"2022-02-09T18:30:12","date_gmt":"2022-02-09T18:30:12","guid":{"rendered":"https:\/\/neoattack.com\/blog\/?p=6312"},"modified":"2026-10-08T00:05:46","modified_gmt":"2026-10-07T22:05:46","slug":"tipos-de-marketplaces","status":"publish","type":"post","link":"https:\/\/neoattack.com\/blog\/tipos-de-marketplaces\/","title":{"rendered":"Marketplaces: tipos, caracter\u00edsticas y beneficios"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00bfSab\u00edas que m\u00e1s de un<\/span><b> 88% de compradores tienen un <\/b><b>marketplace<\/b><b> en su mente<\/b><span style=\"font-weight: 400;\"> cuando se pregunta por un e-commerce, o que el <\/span><b>ticket medio de un marketplace es de 51,4\u20ac<\/b><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero, \u00bfSabes qu\u00e9 es un marketplace, los <\/span><b>tipos de marketplaces<\/b><span style=\"font-weight: 400;\"> que existen, y todo el potencial que tienen?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lo m\u00e1s probable es que en tu d\u00eda a d\u00eda utilices alg\u00fan que otro online marketplace, pero no sab\u00edas que se llaman marketplaces. Por ejemplo, <\/span><b>\u00bfTe suenan <\/b><a href=\"https:\/\/neoattack.com\/agencia-ppc\/amazon-ads\/\"><b>Amazon<\/b><\/a><b>, o Aliexpress?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Con este post aprender\u00e1s todo sobre los marketplaces y podr\u00e1s diferenciar aquellos que est\u00e1n en tu d\u00eda a d\u00eda seg\u00fan los tipos de marketplaces, \u00a1Vamos all\u00e1! \u270a<\/span><\/p>\n<p><iframe title=\"\ud83c\udfec Marketplaces: tipos, caracter\u00edsticas y beneficios\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/4l0RtiJM4BM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es un marketplace?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Un marketplace es una <\/span><b>plataforma o mercado virtual creado exclusivamente para la compra-venta<\/b><span style=\"font-weight: 400;\"> de <\/span><b>productos y servicios<\/b><span style=\"font-weight: 400;\">. Los marketplaces son los puntos de uni\u00f3n entre el vendedor y los compradores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Actualmente, existen muchos <\/span><b>tipos de marketplaces <\/b><span style=\"font-weight: 400;\">en los que puedes publicar tu oferta o por los cuales puedes demandar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ejemplo: <\/span><i><span style=\"font-weight: 400;\">Entras a un marketplace, y eliges un producto. Este producto lo m\u00e1s probable es que lo est\u00e9 vendiendo y enviando otro vendedor.<\/span><\/i><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-67738 size-full\" src=\"https:\/\/neoattack.com\/wp-content\/uploads\/2022\/02\/tipos-de-marketplaces-amazon.jpg\" alt=\"tipos de marketplaces Amazon\" width=\"850\" height=\"416\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Tipos de marketplaces online<\/span><\/h2>\n<h3>Marketplace on demand o por demanda<\/h3>\n<p><span style=\"font-weight: 400;\">Como su nombre indica, son aquellos que ofrecen sus servicios bajo la demanda inmediata del consumidor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ejemplos de online marketplaces on demand: <\/span><i><span style=\"font-weight: 400;\">Uber y Glovo<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este modelo se caracteriza por la <\/span><b>importancia de la plataforma<\/b><span style=\"font-weight: 400;\">, debido a que debe convencer a ambas partes del valor de la plataforma. Es decir, como cliente de Uber, tienen que convencerte de que habr\u00e1 suficientes coches disponibles para llevarte a tu destino. Como conductor, Uber te convencer\u00e1 de que hay suficiente demanda y de que podr\u00e1s ganar dinero.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-67739 size-full\" src=\"https:\/\/neoattack.com\/wp-content\/uploads\/2022\/02\/tipos-de-marketplaces-uber.jpg\" alt=\"tipos de marketplaces Uber\" width=\"851\" height=\"374\" \/><\/p>\n<h3>Marketplace managed o administrado<\/h3>\n<p><span style=\"font-weight: 400;\">Es el online marketplace m\u00e1s com\u00fan, en este tipo de modelo, hay <\/span><b>un intermediario que se encarga de verificar el correcto flujo de los procesos<\/b><span style=\"font-weight: 400;\"> como son la log\u00edstica o el mantenimiento. De esta manera el consumidor tendr\u00e1 una experiencia m\u00e1s satisfactoria que una compra-venta tradicional.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ejemplos: <\/span><i><span style=\"font-weight: 400;\">Amazon o Aliexpress<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><b><\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-67740 size-full\" src=\"https:\/\/neoattack.com\/wp-content\/uploads\/2022\/02\/tipos-de-marketplaces-aliexpress.jpg\" alt=\"tipos de marketplaces Aliexpress\" width=\"850\" height=\"417\" \/><\/p>\n<h3>Marketplace community driven o por la comunidad<\/h3>\n<p><span style=\"font-weight: 400;\">Es un modelo en el que la comunidad de vendedores son independientes, pero<\/span><b> comparten rasgos en com\u00fan<\/b><span style=\"font-weight: 400;\">, como la fabricaci\u00f3n, su filosof\u00eda de compraventa u otras caracter\u00edsticas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ejemplos: <\/span><i><span style=\"font-weight: 400;\">Etsy<\/span><\/i><span style=\"font-weight: 400;\"> o Airbnb.<\/span><b><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-67741 size-full\" src=\"https:\/\/neoattack.com\/wp-content\/uploads\/2022\/02\/tipos-de-marketplaces-airbnb.jpg\" alt=\"tipos de marketplaces Airbnb\" width=\"851\" height=\"439\" \/><\/p>\n<h3>Marketplace de nicho<\/h3>\n<p><span style=\"font-weight: 400;\">Son aquellos que se <\/span><b>centran en una caracter\u00edstica, <\/b><span style=\"font-weight: 400;\">por ejemplo un tipo de sector, un grupo demogr\u00e1fico, un inter\u00e9s o X nivel de calidad. Una de las ventajas de estos tipos de marketplaces es que te expones directamente a una audiencia concreta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ejemplo: <\/span><i><span style=\"font-weight: 400;\">Etsy, es un marketplace que vende productos artesanales y productos vintage<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><b><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-67742 size-full\" src=\"https:\/\/neoattack.com\/wp-content\/uploads\/2022\/02\/tipos-de-marketplaces-etsy.jpg\" alt=\"tipos de marketplaces Etsy\" width=\"850\" height=\"378\" \/><\/p>\n<h3>Marketplace descentralizado<\/h3>\n<p><span style=\"font-weight: 400;\">Lo diferente de este tipo de marketplace es que <\/span><b>no existen intermediarios<\/b><span style=\"font-weight: 400;\"> entre el comprador y el vendedor, ni una entidad responsable de las transacciones. Las desventajas de este tipo de tiendas es que pueden dar lugar transacciones il\u00edcitas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ejemplos: <\/span><i><span style=\"font-weight: 400;\">OpenBazaar<\/span><\/i><span style=\"font-weight: 400;\"> y <\/span><i><span style=\"font-weight: 400;\">Opensea.<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-67743 size-full\" src=\"https:\/\/neoattack.com\/wp-content\/uploads\/2022\/02\/tipos-de-marketplaces-opensea.jpg\" alt=\"tipos de marketplaces Opensea\" width=\"851\" height=\"291\" \/><\/p>\n<h3>Marketplace SaaS<\/h3>\n<p><span style=\"font-weight: 400;\">Es un sistema o un tipo de <\/span><b>marketplace por aplicaci\u00f3n<\/b><span style=\"font-weight: 400;\">, en el que los vendedores pueden crear su p\u00e1gina web. Se trata de un marketplace que requiere de mayor conocimiento t\u00e9cnico para acceder y para mantener tu tienda en ella. Normalmente, hay que pagar unas comisiones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ejemplos: <\/span><i><span style=\"font-weight: 400;\">Shopify y Magento<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-67744 size-full\" src=\"https:\/\/neoattack.com\/wp-content\/uploads\/2022\/02\/tipos-de-marketplaces-shopify.jpg\" alt=\"tipos de marketplaces Shopify\" width=\"850\" height=\"476\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Tipos de marketplaces seg\u00fan la venta<\/span><\/h2>\n<p><b>1\ufe0f\u20e3 Marketplace B2C o <\/b><a href=\"https:\/\/jordiob.com\/marketplaces-verticales\/\" rel=\"nofollow\"><b>marketplace vertical<\/b><\/a><b> (business to consumer)<\/b>: es un modelo de empresa a consumidor. Estos tipos de marketplaces son los m\u00e1s com\u00fanes, seguramente te suenen empresas como:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Amazon<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Aliexpress<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">El Corte Ingl\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">eBay<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Zalando<\/span><\/li>\n<\/ul>\n<p><b>2\ufe0f\u20e3 <\/b><b>Marketplace B2B<\/b> <b>(business to business)<\/b><span style=\"font-weight: 400;\">: es un modelo de empresa a empresa. Las grandes empresas suelen aplicar este modelo para obtener una mayor rentabilidad.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Algunos ejemplos de marketplace B2B:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Alibaba<\/span><\/li>\n<li><span style=\"font-weight: 400;\">SoloStocks\u00a0<\/span><\/li>\n<\/ul>\n<p><b>3\ufe0f\u20e3 Marketplace C2C (customer to customer)<\/b><span style=\"font-weight: 400;\">: es un modelo de consumidor a consumidor. Estas plataformas est\u00e1n pensadas para conectar personas con personas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ejemplos de marketplace C2C:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Wallapop<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Vinted<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Airbnb<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Udemy<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Beneficios del marketplace online<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Beneficios para el vendedor<\/span><b><\/b><\/h3>\n<ul>\n<li aria-level=\"1\"><b>\u2705 Visibilidad: <\/b><span style=\"font-weight: 400;\">gracias al marketplace, las empresas consiguen mayor visibilidad. Marketplaces como Amazon, son un gran escaparate, ya que son grandes mercados a los que acceden diariamente miles y millones de usuarios.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ejemplo: <\/span><i><span style=\"font-weight: 400;\">Imag\u00edna que eres una tienda de m\u00e1quinas deportivas, no trabajas SEO, ni tienes presencia online, pero buscan en Amazon: \u201cm\u00e1quinas deportivas\u201d y encuentran un producto tuyo.\u00a0<\/span><\/i><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u2705 Reputaci\u00f3n: <\/b><span style=\"font-weight: 400;\">muy relacionado con la visibilidad, cuando ganas visibilidad en el marketplace, tu empresa empieza a adquirir prestigio y confianza de cara al p\u00fablico.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">\u2705 <\/span><b>Ahorro: <\/b><span style=\"font-weight: 400;\">en web\/plataforma. Debido a que el marketplace es el escaparate, no necesitas uno, solo pagar un fee o unas comisiones.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">\u2705 <\/span><b>Olvidarse de la log\u00edstica: <\/b><span style=\"font-weight: 400;\">algunos marketplaces ofrecen servicios de log\u00edstica \u00a1Ya no tienes que estar comparando precios de las diferentes empresas!<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\u2705 Internacionalizaci\u00f3n: <\/b><span style=\"font-weight: 400;\">\u00bfNo sabes c\u00f3mo vender en Francia? Si se trata de un marketplace internacional, no tendr\u00e1s muchos problemas para abrirte al mercado internacional, de hecho tendr\u00e1s apoyo e instrucciones para globalizarte \ud83d\ude0e.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Beneficios para el consumidor<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">\u2705 <\/span><b>Comparar<\/b><span style=\"font-weight: 400;\">: el consumidor puede comparar el mismo producto\/servicio en una misma plataforma<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u2705 <\/span><b>Practicidad: <\/b><span style=\"font-weight: 400;\">el consumidor podr\u00e1 comprar\/contratar diferentes productos\/servicios en un solo pago, sin tener que pasar por diferentes procesos de pago.<\/span><\/li>\n<li aria-level=\"1\"><b>\u2705 Diferentes m\u00e9todos de pago: <\/b><span style=\"font-weight: 400;\">los diferentes tipos de marketplaces suelen estar actualizados a la \u00faltima y contar con diferentes formas de pago. Muchos por ejemplo han empezado a implementar BIZUM \ud83d\udcb8.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\u2705 Env\u00edos m\u00e1s econ\u00f3micos: <\/b><span style=\"font-weight: 400;\">los marketplaces tienen acuerdos m\u00e1s econ\u00f3micos con las diferentes log\u00edsticas por ello el coste para el usuario ser\u00e1 menor que si compra en un ecommerce.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\u2705 Rese\u00f1as: <\/b><span style=\"font-weight: 400;\">\u00bfNo te ha pasado comprando online que buscabas reviews de otros usuarios? En los marketplaces esto no suele ser un problema.<\/span><\/li>\n<li aria-level=\"1\"><b>\u2705 Siempre hay stock: <\/b><span style=\"font-weight: 400;\">para lo que est\u00e9s buscando, lo \u00fanico que cambiar\u00e1 ser\u00e1 si queda X marca o X producto de X caracter\u00edstica.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Desde <strong>NeoAttack<\/strong> esperamos que este post sobre los tipos de marketplaces y qu\u00e9 es un marketplace, te haya sido de utilidad e interesante.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seas vendedor o comprador, te animamos a abrirte a nuevos canales, y si necesitas ayuda con cualquier marketplace, <\/span><a href=\"https:\/\/neoattack.com\/\"><span style=\"font-weight: 400;\">contacta con nosotros<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que m\u00e1s de un 88% de compradores tienen un marketplace en su mente cuando se pregunta por un e-commerce, o que el ticket medio de un marketplace es de 51,4\u20ac?\u00a0 Pero, \u00bfSabes qu\u00e9 es un marketplace, los tipos de marketplaces que existen, y todo el potencial que tienen?\u00a0 Lo m\u00e1s probable es que en [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1782,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-6312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketplaces: tipos, caracter\u00edsticas y beneficios - NeoAttack<\/title>\n<meta name=\"description\" content=\"\u00bfSigues vendiendo solo en web? 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