{"id":6554,"date":"2024-11-28T15:40:37","date_gmt":"2024-11-28T14:40:37","guid":{"rendered":"https:\/\/neoattack.com\/blog\/?p=6554"},"modified":"2026-10-09T09:30:27","modified_gmt":"2026-10-09T07:30:27","slug":"anuncios-rechazados-en-google-ads-motivos-y-soluciones","status":"publish","type":"post","link":"https:\/\/neoattack.com\/blog\/anuncios-rechazados-en-google-ads-motivos-y-soluciones\/","title":{"rendered":"Anuncios rechazados en Google Ads: Motivos y soluciones"},"content":{"rendered":"<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"12.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-doc-id=\"4361867000015922078\" data-doc-type=\"writer\">Google Ads es una herramienta poderosa para alcanzar clientes potenciales. Sin embargo, encontrarte con <strong>anuncios rechazados en Google Ads<\/strong> puede frenar el rendimiento de tus campa\u00f1as y afectar tus objetivos comerciales.<\/p>\n<p style=\"text-align: justify;\">Desde <a href=\"https:\/\/neoattack.com\/\">NeoAttack<\/a>, te ofrecemos este art\u00edculo para explorar los motivos m\u00e1s frecuentes de rechazo y c\u00f3mo solucionar <strong>problemas con Google Ads<\/strong> bas\u00e1ndonos en las pol\u00edticas de la plataforma y buenas pr\u00e1cticas del sector.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-92936 aligncenter\" src=\"https:\/\/neoattack.com\/wp-content\/uploads\/2024\/12\/problemas-con-google-ads-300x80.jpg\" alt=\"\" width=\"300\" height=\"80\" \/><\/p>\n<h2 class=\"zw-paragraph heading2\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"2\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"6.0pt\" data-margin-top=\"18.0pt\" data-hd-info=\"2\" data-tab-info=\"[]\" data-keep-line-info=\"true\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"true\" data-doc-id=\"4361867000015922078\" data-doc-type=\"writer\"><span data-range-char-type=\"start\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.30j0zll&quot;,&quot;id&quot;:&quot;1&quot;,&quot;type&quot;:&quot;bookmark&quot;,&quot;render_type&quot;:&quot;inline&quot;,&quot;geo_transformation&quot;:{&quot;translation&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;scaling&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;rotation&quot;:false}}\" data-bookmark-id=\"1\">\u00a0<\/span>\u00bfQu\u00e9 son los anuncios rechazados en Google Ads?<\/h2>\n<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"12.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-doc-id=\"4361867000015922078\" data-doc-type=\"writer\">Los <strong>anuncios rechazados en Google Ads<\/strong> son aquellos que no cumplen con las pol\u00edticas publicitarias, est\u00e1ndares t\u00e9cnicos o normativas espec\u00edficas de la plataforma. Este rechazo ocurre como parte del proceso de revisi\u00f3n de Google, cuyo objetivo es garantizar que los anuncios sean seguros, relevantes y apropiados tanto para los usuarios como para el entorno publicitario en general.<\/p>\n<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"12.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\">Cuando un anuncio es rechazado, <strong>no se publica ni genera impresiones<\/strong> hasta que el anunciante lo modifique para cumplir con las directrices establecidas. Este control ayuda a mantener un ecosistema publicitario confiable y evita que los usuarios sean expuestos a contenido enga\u00f1oso, da\u00f1ino o poco profesional. Por ello, entender los motivos detr\u00e1s de los rechazos y las pol\u00edticas de Google Ads es fundamental para maximizar la efectividad de las campa\u00f1as y evitar interrupciones en su rendimiento.<\/p>\n<h2 class=\"zw-paragraph heading2\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"2\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"6.0pt\" data-margin-top=\"18.0pt\" data-hd-info=\"2\" data-tab-info=\"[]\" data-keep-line-info=\"true\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"true\"><span data-range-char-type=\"start\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.1fob9te&quot;,&quot;id&quot;:&quot;2&quot;,&quot;type&quot;:&quot;bookmark&quot;,&quot;render_type&quot;:&quot;inline&quot;,&quot;geo_transformation&quot;:{&quot;translation&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;scaling&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;rotation&quot;:false}}\" data-bookmark-id=\"2\">\u00a0<\/span>\u00bfQu\u00e9 requisitos debe cumplir mi anuncio para ser admitido en Google Ads?<\/h2>\n<p style=\"text-align: justify;\">Para que sea aprobado un anuncio en Google Ads, debe cumplir con una serie de requisitos que abarcan contenido, dise\u00f1o, funcionalidad y experiencia del usuario. Estos lineamientos buscan garantizar que sean <strong>anuncios seguros, relevantes y \u00fatiles<\/strong> para el p\u00fablico al que est\u00e1n dirigidos, adem\u00e1s de proteger el ecosistema publicitario de pr\u00e1cticas poco \u00e9ticas o da\u00f1inas.<\/p>\n<p><iframe title=\"Anuncios rechazados en Google Ads: C\u00f3mo solucionarlo\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/FkzJwpWwaR0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"12.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-doc-id=\"4361867000015922078\" data-doc-type=\"writer\">En t\u00e9rminos generales, los requisitos se dividen en tres \u00e1reas principales:<\/p>\n<h3 class=\"zw-paragraph heading3\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"3\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"10.0pt\" data-margin-top=\"16.0pt\" data-hd-info=\"3\" data-tab-info=\"[]\" data-keep-line-info=\"true\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"true\"><span data-range-char-type=\"start\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.5hfa45ndws62&quot;,&quot;id&quot;:&quot;3&quot;,&quot;type&quot;:&quot;bookmark&quot;,&quot;render_type&quot;:&quot;inline&quot;,&quot;geo_transformation&quot;:{&quot;translation&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;scaling&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;rotation&quot;:false}}\" data-bookmark-id=\"3\">\u00a0<\/span>Cumplimiento de pol\u00edticas publicitarias<\/h3>\n<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.0in\" data-text-indent=\"0.0in\" data-padding-left=\"0in\" data-margin-bottom=\"10.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\">El contenido del anuncio debe respetar las <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6008942?hl=es-419\">normativas de Google<\/a>. Esto incluye evitar la promoci\u00f3n de productos restringidos (como armas, drogas ilegales o tabaco), el uso de lenguaje enga\u00f1oso, o la inclusi\u00f3n de im\u00e1genes o v\u00eddeos inadecuados. Adem\u00e1s, el texto debe ser claro, no contener errores gramaticales y estar libre de clickbait.<\/p>\n<h3 class=\"zw-paragraph heading3\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"3\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"4.0pt\" data-margin-top=\"16.0pt\" data-hd-info=\"3\" data-tab-info=\"[]\" data-keep-line-info=\"true\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"true\"><span data-range-char-type=\"start\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.gteazlf2ya3y&quot;,&quot;id&quot;:&quot;4&quot;,&quot;type&quot;:&quot;bookmark&quot;,&quot;render_type&quot;:&quot;inline&quot;,&quot;geo_transformation&quot;:{&quot;translation&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;scaling&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;rotation&quot;:false}}\" data-bookmark-id=\"4\">\u00a0<\/span>Calidad y funcionalidad de la p\u00e1gina de destino<\/h3>\n<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;fw&quot;:&quot;bold&quot;,&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.0in\" data-text-indent=\"0.0in\" data-padding-left=\"0in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\">La p\u00e1gina de destino vinculada al anuncio debe ser relevante para el mensaje publicitario, f\u00e1cil de navegar y proporcionar valor al usuario. Adem\u00e1s, debe cumplir con criterios t\u00e9cnicos como tiempos de carga r\u00e1pidos, dise\u00f1o adaptable a dispositivos m\u00f3viles y la ausencia de elementos intrusivos como ventanas emergentes excesivas.<\/p>\n<h3 class=\"zw-paragraph heading3\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"3\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"4.0pt\" data-margin-top=\"16.0pt\" data-hd-info=\"3\" data-tab-info=\"[]\" data-keep-line-info=\"true\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"true\"><span data-range-char-type=\"start\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.fu1zmb7qc09f&quot;,&quot;id&quot;:&quot;5&quot;,&quot;type&quot;:&quot;bookmark&quot;,&quot;render_type&quot;:&quot;inline&quot;,&quot;geo_transformation&quot;:{&quot;translation&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;scaling&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;rotation&quot;:false}}\" data-bookmark-id=\"5\">\u00a0<\/span>Aspectos t\u00e9cnicos y de dise\u00f1o<\/h3>\n<p>Los elementos visuales del anuncio (im\u00e1genes, v\u00eddeos y animaciones) deben cumplir con los est\u00e1ndares de calidad establecidos, como resoluci\u00f3n adecuada y tama\u00f1os permitidos. Asimismo, los formatos del anuncio deben ser compatibles con la plataforma y respetar las especificaciones t\u00e9cnicas correspondientes.<\/p>\n<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"12.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-doc-id=\"4361867000015922078\" data-doc-type=\"writer\">Cumplir con estos requisitos no solo evita tener anuncios rechazados en Google Ads, sino que tambi\u00e9n mejora el rendimiento de las campa\u00f1as, al garantizar que los anuncios lleguen al p\u00fablico correcto y generen una experiencia positiva para los usuarios.<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-92938\" src=\"https:\/\/neoattack.com\/wp-content\/uploads\/2024\/12\/por-que-fue-rechazado-mi-anuncio-en-google-300x174.png\" alt=\"\" width=\"569\" height=\"330\" \/><\/p>\n<h2 class=\"zw-paragraph heading2\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"2\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"6.0pt\" data-margin-top=\"14.0pt\" data-hd-info=\"2\" data-tab-info=\"[]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-doc-id=\"4361867000015922078\" data-doc-type=\"writer\">\u00bfCu\u00e1les son los estados de los anuncios en Google Ads?<\/h2>\n<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"12.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\">Los anuncios en Google Ads pueden pasar por diferentes estados que reflejan su situaci\u00f3n dentro del sistema. Estos estados son fundamentales para<strong> entender si un anuncio est\u00e1 activo, requiere ajustes o necesita revisi\u00f3n.<\/strong><\/p>\n<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"12.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\">A continuaci\u00f3n, te describimos los principales estados que puede tener un anuncio:<\/p>\n<ol data-list-id=\"1\" data-list-format=\"{&quot;level5&quot;:{&quot;paraFormat&quot;:{&quot;ti&quot;:&quot;-0.25in&quot;,&quot;tps&quot;:[],&quot;en_wo&quot;:true,&quot;pl&quot;:&quot;0.25in&quot;,&quot;ml&quot;:&quot;2.75in&quot;,&quot;textFormat&quot;:{&quot;td&quot;:&quot;none&quot;}},&quot;c&quot;:&quot;\\u0005.&quot;,&quot;type&quot;:2,&quot;ltype&quot;:2,&quot;startsWith&quot;:1},&quot;level4&quot;:{&quot;paraFormat&quot;:{&quot;ti&quot;:&quot;-0.25in&quot;,&quot;tps&quot;:[],&quot;en_wo&quot;:true,&quot;pl&quot;:&quot;0.25in&quot;,&quot;ml&quot;:&quot;2.25in&quot;,&quot;textFormat&quot;:{&quot;td&quot;:&quot;none&quot;}},&quot;c&quot;:&quot;\\u0004.&quot;,&quot;type&quot;:4,&quot;ltype&quot;:4,&quot;startsWith&quot;:1},&quot;level7&quot;:{&quot;paraFormat&quot;:{&quot;ti&quot;:&quot;-0.25in&quot;,&quot;tps&quot;:[],&quot;en_wo&quot;:true,&quot;pl&quot;:&quot;0.25in&quot;,&quot;ml&quot;:&quot;3.75in&quot;,&quot;textFormat&quot;:{&quot;td&quot;:&quot;none&quot;}},&quot;c&quot;:&quot;\\u0007.&quot;,&quot;type&quot;:4,&quot;ltype&quot;:4,&quot;startsWith&quot;:1},&quot;level6&quot;:{&quot;paraFormat&quot;:{&quot;ti&quot;:&quot;-0.25in&quot;,&quot;tps&quot;:[],&quot;en_wo&quot;:true,&quot;pl&quot;:&quot;0.25in&quot;,&quot;ml&quot;:&quot;3.25in&quot;,&quot;textFormat&quot;:{&quot;td&quot;:&quot;none&quot;}},&quot;c&quot;:&quot;\\u0006.&quot;,&quot;type&quot;:0,&quot;ltype&quot;:0,&quot;startsWith&quot;:1},&quot;level8&quot;:{&quot;paraFormat&quot;:{&quot;ti&quot;:&quot;-0.25in&quot;,&quot;tps&quot;:[],&quot;en_wo&quot;:true,&quot;pl&quot;:&quot;0.25in&quot;,&quot;ml&quot;:&quot;4.25in&quot;,&quot;textFormat&quot;:{&quot;td&quot;:&quot;none&quot;}},&quot;c&quot;:&quot;\\b.&quot;,&quot;type&quot;:2,&quot;ltype&quot;:2,&quot;startsWith&quot;:1},&quot;level1&quot;:{&quot;paraFormat&quot;:{&quot;ti&quot;:&quot;-0.25in&quot;,&quot;tps&quot;:[],&quot;en_wo&quot;:true,&quot;pl&quot;:&quot;0.25in&quot;,&quot;ml&quot;:&quot;0.75in&quot;,&quot;textFormat&quot;:{&quot;td&quot;:&quot;none&quot;}},&quot;c&quot;:&quot;\\u0001.&quot;,&quot;type&quot;:4,&quot;ltype&quot;:4,&quot;startsWith&quot;:1},&quot;level0&quot;:{&quot;paraFormat&quot;:{&quot;ti&quot;:&quot;-0.25in&quot;,&quot;tps&quot;:[],&quot;en_wo&quot;:true,&quot;pl&quot;:&quot;0.25in&quot;,&quot;ml&quot;:&quot;0.25in&quot;,&quot;textFormat&quot;:{&quot;td&quot;:&quot;none&quot;}},&quot;c&quot;:&quot;\\u0000.&quot;,&quot;type&quot;:0,&quot;ltype&quot;:0,&quot;startsWith&quot;:1},&quot;level3&quot;:{&quot;paraFormat&quot;:{&quot;ti&quot;:&quot;-0.25in&quot;,&quot;tps&quot;:[],&quot;en_wo&quot;:true,&quot;pl&quot;:&quot;0.25in&quot;,&quot;ml&quot;:&quot;1.75in&quot;,&quot;textFormat&quot;:{&quot;td&quot;:&quot;none&quot;}},&quot;c&quot;:&quot;\\u0003.&quot;,&quot;type&quot;:0,&quot;ltype&quot;:0,&quot;startsWith&quot;:1},&quot;level2&quot;:{&quot;paraFormat&quot;:{&quot;ti&quot;:&quot;-0.25in&quot;,&quot;tps&quot;:[],&quot;en_wo&quot;:true,&quot;pl&quot;:&quot;0.25in&quot;,&quot;ml&quot;:&quot;1.25in&quot;,&quot;textFormat&quot;:{&quot;td&quot;:&quot;none&quot;}},&quot;c&quot;:&quot;\\u0002.&quot;,&quot;type&quot;:2,&quot;ltype&quot;:2,&quot;startsWith&quot;:1}}\" data-spl-bullet-format=\"{}\">\n<li>\n<p class=\"zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"1\" data-list-info=\"{&quot;id&quot;:1,&quot;l&quot;:0}\"><strong>Aprobado: <\/strong>Este estado indica que el anuncio cumple con todas las pol\u00edticas y requisitos de Google Ads. Est\u00e1 listo para ser publicado y mostrado a los usuarios seg\u00fan la configuraci\u00f3n de la campa\u00f1a.<\/p>\n<\/li>\n<li>\n<p class=\"zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"1\" data-list-info=\"{&quot;id&quot;:1,&quot;l&quot;:0}\"><strong>Aprobado (con limitaciones):<\/strong> Los anuncios en este estado cumplen con las pol\u00edticas de Google, pero est\u00e1n restringidos en ciertos contextos. Por ejemplo, pueden limitarse a determinados p\u00fablicos, ubicaciones o plataformas debido al tipo de contenido que promueven (como productos financieros o temas sensibles).<\/p>\n<\/li>\n<li>\n<p class=\"zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"1\" data-list-info=\"{&quot;id&quot;:1,&quot;l&quot;:0}\"><strong>En revisi\u00f3n:<\/strong> Este estado se asigna a los anuncios que a\u00fan est\u00e1n siendo evaluados por Google. El proceso de revisi\u00f3n puede ser autom\u00e1tico, manual o una combinaci\u00f3n de ambos, y suele completarse en un plazo de 24 horas.<\/p>\n<\/li>\n<li>\n<p class=\"zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"1\" data-list-info=\"{&quot;id&quot;:1,&quot;l&quot;:0}\"><strong>Rechazado:<\/strong> Los anuncios rechazados en Google Ads no se publicar\u00e1n porque infringen las pol\u00edticas publicitarias o tienen problemas t\u00e9cnicos. Es necesario realizar ajustes para corregir las infracciones, volver a enviarlos a revisi\u00f3n y as\u00ed solucionar los problemas con Google Ads.<\/p>\n<\/li>\n<li>\n<p class=\"zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"1\" data-list-info=\"{&quot;id&quot;:1,&quot;l&quot;:0}\"><strong>Elegible:<\/strong> Este estado significa que el anuncio cumple con las pol\u00edticas, pero podr\u00eda no estar siendo mostrado por completo debido a configuraciones de la campa\u00f1a, como la segmentaci\u00f3n, el presupuesto o la calidad del anuncio.<\/p>\n<\/li>\n<li>\n<p class=\"zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"12.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"1\" data-list-info=\"{&quot;id&quot;:1,&quot;l&quot;:0}\"><strong>Pendiente de revisi\u00f3n:<\/strong> Los anuncios con este estado est\u00e1n esperando su turno para ser evaluados por el sistema. Esto ocurre cuando se env\u00edan nuevos anuncios o se hacen cambios significativos en los ya existentes.<\/p>\n<\/li>\n<\/ol>\n<p>Entender estos estados te permite<strong> identificar r\u00e1pidamente qu\u00e9 acciones tomar<\/strong> para optimizar tus campa\u00f1as y garantizar que los anuncios sean efectivos y est\u00e9n activos en el momento adecuado.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-92937 \" src=\"https:\/\/neoattack.com\/wp-content\/uploads\/2024\/12\/como-corregir-el-rechazo-de-anuncios-300x156.png\" alt=\"\" width=\"459\" height=\"239\" \/><\/p>\n<h2 class=\"zw-paragraph heading2\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"2\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"6.0pt\" data-margin-top=\"14.0pt\" data-hd-info=\"2\" data-tab-info=\"[]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-doc-id=\"4361867000015922078\" data-doc-type=\"writer\">Causas por las que Google Ads puede rechazar tus anuncios<\/h2>\n<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"12.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\">Google Ads cuenta con una lista detallada de razones por las cuales puede rechazar anuncios para proteger a los usuarios y garantizar una experiencia publicitaria segura y de calidad. Entre las 37 causas m\u00e1s comunes de anuncios rechazados en Google Ads, destacan las siguientes categor\u00edas:<\/p>\n<h3 class=\"zw-paragraph heading3\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"3\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"2.0pt\" data-margin-top=\"12.0pt\" data-hd-info=\"3\" data-tab-info=\"[]\" data-keep-line-info=\"true\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"true\"><span data-range-char-type=\"start\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.gk6gux7v82qb&quot;,&quot;id&quot;:&quot;8&quot;,&quot;type&quot;:&quot;bookmark&quot;,&quot;render_type&quot;:&quot;inline&quot;,&quot;geo_transformation&quot;:{&quot;translation&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;scaling&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;rotation&quot;:false}}\" data-bookmark-id=\"8\">\u00a0<\/span><span data-range-char-type=\"end\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.gk6gux7v82qb&quot;,&quot;id&quot;:&quot;8&quot;,&quot;type&quot;:&quot;bookmark&quot;}\" data-bookmark-id=\"8\">\u00a0<\/span>1. Violaciones de pol\u00edticas publicitarias<\/h3>\n<p class=\"zw-special-list zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"5\" data-list-info=\"{&quot;id&quot;:5,&quot;l&quot;:0}\"><!--Zoho writer list char starts--><span class=\"zw-list-char\">\u25cf\u00a0<\/span><!--Zoho writer list char starts ends-->Promoci\u00f3n de productos o servicios prohibidos, como drogas ilegales, armas de fuego o servicios no regulados.<\/p>\n<p class=\"zw-special-list zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"5\" data-list-info=\"{&quot;id&quot;:5,&quot;l&quot;:0}\"><!--Zoho writer list char starts--><span class=\"zw-list-char\">\u25cf\u00a0<\/span><!--Zoho writer list char starts ends-->Contenido enga\u00f1oso, como promesas falsas o afirmaciones no verificadas.<\/p>\n<p class=\"zw-special-list zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"12.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"5\" data-list-info=\"{&quot;id&quot;:5,&quot;l&quot;:0}\"><!--Zoho writer list char starts--><span class=\"zw-list-char\">\u25cf\u00a0<\/span><!--Zoho writer list char starts ends-->Uso inadecuado de marcas registradas sin autorizaci\u00f3n.<\/p>\n<h3 class=\"zw-paragraph heading3\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"3\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"2.0pt\" data-margin-top=\"12.0pt\" data-hd-info=\"3\" data-tab-info=\"[]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\"><span data-range-char-type=\"start\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.3dy6vkm&quot;,&quot;id&quot;:&quot;9&quot;,&quot;type&quot;:&quot;bookmark&quot;,&quot;render_type&quot;:&quot;inline&quot;,&quot;geo_transformation&quot;:{&quot;translation&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;scaling&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;rotation&quot;:false}}\" data-bookmark-id=\"9\">\u00a0<\/span><span data-range-char-type=\"end\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.3dy6vkm&quot;,&quot;id&quot;:&quot;9&quot;,&quot;type&quot;:&quot;bookmark&quot;}\" data-bookmark-id=\"9\">\u00a0<\/span>2. Problemas t\u00e9cnicos y de formato<\/h3>\n<p class=\"zw-special-list zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"4\" data-list-info=\"{&quot;id&quot;:4,&quot;l&quot;:0}\"><!--Zoho writer list char starts--><span class=\"zw-list-char\">\u25cf\u00a0<\/span><!--Zoho writer list char starts ends-->Im\u00e1genes borrosas, de baja calidad o que incumplen los tama\u00f1os requeridos.<\/p>\n<p class=\"zw-special-list zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"4\" data-list-info=\"{&quot;id&quot;:4,&quot;l&quot;:0}\"><!--Zoho writer list char starts--><span class=\"zw-list-char\">\u25cf\u00a0<\/span><!--Zoho writer list char starts ends-->Errores en la codificaci\u00f3n de anuncios din\u00e1micos o incompatibilidad con dispositivos m\u00f3viles.<\/p>\n<p class=\"zw-special-list zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"12.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"4\" data-list-info=\"{&quot;id&quot;:4,&quot;l&quot;:0}\"><!--Zoho writer list char starts--><span class=\"zw-list-char\">\u25cf\u00a0<\/span><!--Zoho writer list char starts ends-->Uso de enlaces rotos o redirecciones sospechosas en la p\u00e1gina de destino.<\/p>\n<h3 class=\"zw-paragraph heading3\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"3\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"2.0pt\" data-margin-top=\"12.0pt\" data-hd-info=\"3\" data-tab-info=\"[]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\"><span data-range-char-type=\"start\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.1t3h5sf&quot;,&quot;id&quot;:&quot;10&quot;,&quot;type&quot;:&quot;bookmark&quot;,&quot;render_type&quot;:&quot;inline&quot;,&quot;geo_transformation&quot;:{&quot;translation&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;scaling&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;rotation&quot;:false}}\" data-bookmark-id=\"10\">\u00a0<\/span><span data-range-char-type=\"end\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.1t3h5sf&quot;,&quot;id&quot;:&quot;10&quot;,&quot;type&quot;:&quot;bookmark&quot;}\" data-bookmark-id=\"10\">\u00a0<\/span>3. Contenido sensible o inadecuado<\/h3>\n<p class=\"zw-special-list zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"3\" data-list-info=\"{&quot;id&quot;:3,&quot;l&quot;:0}\"><!--Zoho writer list char starts--><span class=\"zw-list-char\">\u25cf\u00a0<\/span><!--Zoho writer list char starts ends-->Lenguaje ofensivo o inapropiado para el p\u00fablico objetivo.<\/p>\n<p class=\"zw-special-list zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"12.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"3\" data-list-info=\"{&quot;id&quot;:3,&quot;l&quot;:0}\"><!--Zoho writer list char starts--><span class=\"zw-list-char\">\u25cf\u00a0<\/span><!--Zoho writer list char starts ends-->Promoci\u00f3n de productos relacionados con temas sensibles, como apuestas, productos financieros de alto riesgo o suplementos no aprobados.<\/p>\n<h3 class=\"zw-paragraph heading3\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"3\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"2.0pt\" data-margin-top=\"12.0pt\" data-hd-info=\"3\" data-tab-info=\"[]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\"><span data-range-char-type=\"start\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.4d34og8&quot;,&quot;id&quot;:&quot;11&quot;,&quot;type&quot;:&quot;bookmark&quot;,&quot;render_type&quot;:&quot;inline&quot;,&quot;geo_transformation&quot;:{&quot;translation&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;scaling&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;rotation&quot;:false}}\" data-bookmark-id=\"11\">\u00a0<\/span><span data-range-char-type=\"end\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.4d34og8&quot;,&quot;id&quot;:&quot;11&quot;,&quot;type&quot;:&quot;bookmark&quot;}\" data-bookmark-id=\"11\">\u00a0<\/span>4. Inconsistencias en la p\u00e1gina de destino<\/h3>\n<p class=\"zw-special-list zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"6\" data-list-info=\"{&quot;id&quot;:6,&quot;l&quot;:0}\"><!--Zoho writer list char starts--><span class=\"zw-list-char\">\u25cf\u00a0<\/span><!--Zoho writer list char starts ends-->Informaci\u00f3n en la p\u00e1gina de destino que no coincide con el mensaje del anuncio.<\/p>\n<p class=\"zw-special-list zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"6\" data-list-info=\"{&quot;id&quot;:6,&quot;l&quot;:0}\"><!--Zoho writer list char starts--><span class=\"zw-list-char\">\u25cf\u00a0<\/span><!--Zoho writer list char starts ends-->P\u00e1ginas de destino que contienen malware o elementos intrusivos, como ventanas emergentes excesivas.<\/p>\n<p class=\"zw-special-list zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"12.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"6\" data-list-info=\"{&quot;id&quot;:6,&quot;l&quot;:0}\"><!--Zoho writer list char starts--><span class=\"zw-list-char\">\u25cf\u00a0<\/span><!--Zoho writer list char starts ends-->Experiencia de usuario deficiente debido a una mala optimizaci\u00f3n m\u00f3vil o tiempos de carga prolongados.<\/p>\n<h3 class=\"zw-paragraph heading3\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"3\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"2.0pt\" data-margin-top=\"12.0pt\" data-hd-info=\"3\" data-tab-info=\"[]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\"><span data-range-char-type=\"start\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.2s8eyo1&quot;,&quot;id&quot;:&quot;12&quot;,&quot;type&quot;:&quot;bookmark&quot;,&quot;render_type&quot;:&quot;inline&quot;,&quot;geo_transformation&quot;:{&quot;translation&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;scaling&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;rotation&quot;:false}}\" data-bookmark-id=\"12\">\u00a0<\/span><span data-range-char-type=\"end\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.2s8eyo1&quot;,&quot;id&quot;:&quot;12&quot;,&quot;type&quot;:&quot;bookmark&quot;}\" data-bookmark-id=\"12\">\u00a0<\/span>5. Falta de transparencia<\/h3>\n<p class=\"zw-special-list zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"2\" data-list-info=\"{&quot;id&quot;:2,&quot;l&quot;:0}\"><!--Zoho writer list char starts--><span class=\"zw-list-char\">\u25cf\u00a0<\/span><!--Zoho writer list char starts ends-->Omisi\u00f3n de informaci\u00f3n clave, como t\u00e9rminos y condiciones de servicios promocionados.<\/p>\n<p class=\"zw-special-list zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"12.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"2\" data-list-info=\"{&quot;id&quot;:2,&quot;l&quot;:0}\"><!--Zoho writer list char starts--><span class=\"zw-list-char\">\u25cf\u00a0<\/span><!--Zoho writer list char starts ends-->No proporcionar un medio de contacto v\u00e1lido en la p\u00e1gina de destino.<\/p>\n<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"12.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\">Google revisa los anuncios de forma automatizada y manual para identificar estas infracciones. Entender estas causas te ayudar\u00e1 a prevenir rechazos y a <strong>optimizar la calidad de tus campa\u00f1as publicitarias.<\/strong><\/p>\n<p>Para obtener una lista completa y detallada, visita el<a href=\"https:\/\/support.google.com\/authorizedbuyers\/answer\/10063840?hl=es\">\u00a0<\/a><a href=\"https:\/\/support.google.com\/authorizedbuyers\/answer\/10063840?hl=es\">centro de ayuda de Google Ads<\/a>.<\/p>\n<h2 class=\"zw-paragraph heading2\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"2\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"6.0pt\" data-margin-top=\"14.0pt\" data-hd-info=\"2\" data-tab-info=\"[]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-doc-id=\"4361867000015922078\" data-doc-type=\"writer\">\u00bfC\u00f3mo solventar el problema de los anuncios rechazados en Google Ads?<\/h2>\n<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"12.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\">Resolver <strong>anuncios rechazados en Google Ads<\/strong> requiere identificar la causa del problema, realizar los ajustes necesarios y asegurarse de que el anuncio cumpla con las pol\u00edticas y directrices de la plataforma.<\/p>\n<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"12.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\">A continuaci\u00f3n, te explicamos los <strong>pasos<\/strong> principales para conseguir la aprobaci\u00f3n de anuncios rechazados en Google Ads:<\/p>\n<h3 class=\"zw-paragraph heading3\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"3\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"2.0pt\" data-margin-top=\"12.0pt\" data-hd-info=\"3\" data-tab-info=\"[]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\"><span data-range-char-type=\"start\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.3rdcrjn&quot;,&quot;id&quot;:&quot;14&quot;,&quot;type&quot;:&quot;bookmark&quot;,&quot;render_type&quot;:&quot;inline&quot;,&quot;geo_transformation&quot;:{&quot;translation&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;scaling&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;rotation&quot;:false}}\" data-bookmark-id=\"14\">\u00a0<\/span><span data-range-char-type=\"end\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.3rdcrjn&quot;,&quot;id&quot;:&quot;14&quot;,&quot;type&quot;:&quot;bookmark&quot;}\" data-bookmark-id=\"14\">\u00a0<\/span>1. Identifica el motivo del rechazo<\/h3>\n<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"12.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\">Cuando un anuncio es rechazado, Google especifica la raz\u00f3n en la secci\u00f3n \u00abPol\u00edticas\u00bb de tu cuenta. Esto te permite comprender qu\u00e9 regla o pol\u00edtica se ha infringido. Revisa detenidamente el mensaje de error y consulta las pol\u00edticas relevantes en el <a href=\"https:\/\/support.google.com\/authorizedbuyers\/?hl=es&amp;sjid=9423499298946283178-NC#topic=21122\">centro de asistencia.<\/a><\/p>\n<h3 class=\"zw-paragraph heading3\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"3\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"2.0pt\" data-margin-top=\"12.0pt\" data-hd-info=\"3\" data-tab-info=\"[]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\"><span data-range-char-type=\"start\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.26in1rg&quot;,&quot;id&quot;:&quot;15&quot;,&quot;type&quot;:&quot;bookmark&quot;,&quot;render_type&quot;:&quot;inline&quot;,&quot;geo_transformation&quot;:{&quot;translation&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;scaling&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;rotation&quot;:false}}\" data-bookmark-id=\"15\">\u00a0<\/span><span data-range-char-type=\"end\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.26in1rg&quot;,&quot;id&quot;:&quot;15&quot;,&quot;type&quot;:&quot;bookmark&quot;}\" data-bookmark-id=\"15\">\u00a0<\/span>2. Realiza las modificaciones necesarias<\/h3>\n<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"12.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\">Dependiendo del motivo del rechazo, ajusta tu anuncio o p\u00e1gina de destino. Algunos ejemplos incluyen:<\/p>\n<p class=\"zw-special-list zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"7\" data-list-info=\"{&quot;id&quot;:7,&quot;l&quot;:0}\"><!--Zoho writer list char starts--><span class=\"zw-list-char\">\u25cf\u00a0<\/span><!--Zoho writer list char starts ends--><strong>Contenido enga\u00f1oso:<\/strong> Revisa las afirmaciones de tu anuncio y aseg\u00farate de que sean verificables.<\/p>\n<p class=\"zw-special-list zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"0.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"7\" data-list-info=\"{&quot;id&quot;:7,&quot;l&quot;:0}\"><!--Zoho writer list char starts--><span class=\"zw-list-char\">\u25cf\u00a0<\/span><!--Zoho writer list char starts ends--><strong>Problemas t\u00e9cnicos:<\/strong> Corrige errores de formato, calidad de im\u00e1genes o compatibilidad con dispositivos m\u00f3viles.<\/p>\n<p class=\"zw-special-list zw-list zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-left=\"0.25in\" data-text-indent=\"-0.25in\" data-padding-left=\"0.25in\" data-margin-bottom=\"12.0pt\" data-margin-top=\"0.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\" data-list-id=\"7\" data-list-info=\"{&quot;id&quot;:7,&quot;l&quot;:0}\"><!--Zoho writer list char starts--><span class=\"zw-list-char\">\u25cf\u00a0<\/span><!--Zoho writer list char starts ends--><strong>Infracciones en la p\u00e1gina de destino:<\/strong> Aseg\u00farate de que la URL funcione correctamente y que la p\u00e1gina cumpla con las pol\u00edticas de transparencia y experiencia del usuario.<\/p>\n<h3 class=\"zw-paragraph heading3\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"3\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"2.0pt\" data-margin-top=\"12.0pt\" data-hd-info=\"3\" data-tab-info=\"[]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\"><span data-range-char-type=\"start\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.lnxbz9&quot;,&quot;id&quot;:&quot;16&quot;,&quot;type&quot;:&quot;bookmark&quot;,&quot;render_type&quot;:&quot;inline&quot;,&quot;geo_transformation&quot;:{&quot;translation&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;scaling&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;rotation&quot;:false}}\" data-bookmark-id=\"16\">\u00a0<\/span><span data-range-char-type=\"end\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.lnxbz9&quot;,&quot;id&quot;:&quot;16&quot;,&quot;type&quot;:&quot;bookmark&quot;}\" data-bookmark-id=\"16\">\u00a0<\/span>3. Solicita una nueva revisi\u00f3n<\/h3>\n<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"12.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\">Una vez corregido el problema, regresa a tu cuenta de Google Ads y selecciona la opci\u00f3n \u00abSolicitar revisi\u00f3n\u00bb desde el estado del anuncio. Google evaluar\u00e1 nuevamente el anuncio y confirmar\u00e1 si ahora cumple con las pol\u00edticas.<\/p>\n<h3 class=\"zw-paragraph heading3\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"3\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"2.0pt\" data-margin-top=\"12.0pt\" data-hd-info=\"3\" data-tab-info=\"[]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\"><span data-range-char-type=\"start\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.35nkun2&quot;,&quot;id&quot;:&quot;17&quot;,&quot;type&quot;:&quot;bookmark&quot;,&quot;render_type&quot;:&quot;inline&quot;,&quot;geo_transformation&quot;:{&quot;translation&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;scaling&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;rotation&quot;:false}}\" data-bookmark-id=\"17\">\u00a0<\/span><span data-range-char-type=\"end\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.35nkun2&quot;,&quot;id&quot;:&quot;17&quot;,&quot;type&quot;:&quot;bookmark&quot;}\" data-bookmark-id=\"17\">\u00a0<\/span>4. Consulta a un especialista si es necesario<\/h3>\n<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"12.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\">En casos m\u00e1s complejos, donde no quede claro el motivo del rechazo o las soluciones a implementar, puedes<strong> contactar al soporte t\u00e9cnico de Google Ads<\/strong> para obtener orientaci\u00f3n adicional. Tambi\u00e9n es recomendable<strong> recurrir a un experto en marketing digital<\/strong> para optimizar tus campa\u00f1as y evitar problemas con Google Ads recurrentes.<\/p>\n<h3 class=\"zw-paragraph heading3\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"3\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"2.0pt\" data-margin-top=\"12.0pt\" data-hd-info=\"3\" data-tab-info=\"[]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\"><span data-range-char-type=\"start\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.1ksv4uv&quot;,&quot;id&quot;:&quot;18&quot;,&quot;type&quot;:&quot;bookmark&quot;,&quot;render_type&quot;:&quot;inline&quot;,&quot;geo_transformation&quot;:{&quot;translation&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;scaling&quot;:{&quot;x&quot;:false,&quot;y&quot;:false},&quot;rotation&quot;:false}}\" data-bookmark-id=\"18\">\u00a0<\/span><span data-range-char-type=\"end\" data-bookmark-info=\"{&quot;name&quot;:&quot;_heading=h.1ksv4uv&quot;,&quot;id&quot;:&quot;18&quot;,&quot;type&quot;:&quot;bookmark&quot;}\" data-bookmark-id=\"18\">\u00a0<\/span>5. Adopta medidas preventivas<\/h3>\n<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"12.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\">Una vez que tu anuncio sea aprobado, aseg\u00farate de implementar buenas pr\u00e1cticas para evitar futuros rechazos. Esto incluye familiarizarte con las pol\u00edticas de Google, realizar revisiones peri\u00f3dicas de tus anuncios y p\u00e1ginas de destino, y mantenerte al d\u00eda con las actualizaciones de las normas publicitarias.<\/p>\n<p>Siguiendo estos pasos, puedes resolver los rechazos de manera efectiva, asegurando que tus anuncios est\u00e9n activos y funcionando al m\u00e1ximo de su potencial.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-92935\" src=\"https:\/\/neoattack.com\/wp-content\/uploads\/2024\/12\/soluciones-anuncios-rechazados-google-300x157.png\" alt=\"\" width=\"390\" height=\"204\" \/><\/p>\n<h2 class=\"zw-paragraph heading2\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-header=\"2\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"2.0pt\" data-margin-top=\"12.0pt\" data-hd-info=\"2\" data-tab-info=\"[]\" data-keep-line-info=\"false\" data-page-break-info=\"false\" data-window-control-info=\"true\" data-keep-next-info=\"false\" data-doc-id=\"4361867000015922078\" data-doc-type=\"writer\">\u00a1Evita que tus anuncios sean rechazados en Google Ads!<\/h2>\n<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"12.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\">Los <strong>anuncios rechazados en Google Ads<\/strong> son una oportunidad para mejorar la calidad de tus campa\u00f1as. Entender y aplicar las pol\u00edticas de Google Ads no solo evita rechazos, sino que tambi\u00e9n fortalece la confianza del usuario y mejora el rendimiento de tu publicidad. Para m\u00e1s informaci\u00f3n sobre pol\u00edticas espec\u00edficas, consulta la documentaci\u00f3n oficial de Google Ads que encontrar\u00e1s en su web.<\/p>\n<p class=\"zw-paragraph\" data-tabpoints=\"[]\" data-linerule=\"auto\" data-line-height=\"1.15\" data-textformat=\"{&quot;type&quot;:&quot;text&quot;}\" data-margin-bottom=\"12.0pt\" data-margin-top=\"12.0pt\" data-tab-info=\"[]\" data-window-control-info=\"true\">Sabemos que resolver los problemas de anuncios rechazados en Google Ads puede ser un desaf\u00edo, especialmente si no tienes experiencia manejando las pol\u00edticas y requisitos de la plataforma. Aunque puedes tomar medidas por tu cuenta, contar con el apoyo de una agencia experta en marketing digital, como <a href=\"https:\/\/neoattack.com\/\">NeoAttack<\/a>, te garantiza soluciones r\u00e1pidas y eficaces.<\/p>\n<p>Nuestro equipo est\u00e1 <strong>especializado en la gesti\u00f3n de campa\u00f1as publicitarias y en la prevenci\u00f3n de rechazos.<\/strong> Adem\u00e1s, trabajamos para optimizar cada aspecto de tus anuncios, desde el contenido hasta la p\u00e1gina de destino, asegurando que cumplan con las normativas y maximicen su impacto. <a href=\"https:\/\/neoattack.com\/agencia-google-ads\/\">Contacta con nosotros<\/a> y lleva tus campa\u00f1as de Google Ads al siguiente nivel.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads es una herramienta poderosa para alcanzar clientes potenciales. Sin embargo, encontrarte con anuncios rechazados en Google Ads puede frenar el rendimiento de tus campa\u00f1as y afectar tus objetivos comerciales. Desde NeoAttack, te ofrecemos este art\u00edculo para explorar los motivos m\u00e1s frecuentes de rechazo y c\u00f3mo solucionar problemas con Google Ads bas\u00e1ndonos en las [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-6554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anuncios rechazados en Google Ads: Motivos y soluciones<\/title>\n<meta name=\"description\" content=\"Descubre las causas comunes de los anuncios rechazados en Google Ads y c\u00f3mo solucionar los problemas con Google Ads para mejorar el rendimiento de tus campa\u00f1as.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/neoattack.com\/blog\/anuncios-rechazados-en-google-ads-motivos-y-soluciones\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anuncios rechazados en Google Ads: Motivos y soluciones\" \/>\n<meta property=\"og:description\" content=\"Descubre las causas comunes de los anuncios rechazados en Google Ads y c\u00f3mo solucionar los problemas con Google Ads para mejorar el rendimiento de tus campa\u00f1as.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/neoattack.com\/blog\/anuncios-rechazados-en-google-ads-motivos-y-soluciones\/\" \/>\n<meta property=\"og:site_name\" content=\"NeoAttack\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-28T14:40:37+00:00\" \/>\n<meta property=\"article:modified_time\" 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